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Companies are illegally promoting their drugs for off-label use, despite their knowledge that it is associated with an increased risk of multiple side-effects. Let us all profess by the Prof Chitta Mitra Oath which is included in this book!

Buy Leadership For Leaders Thorogood Management Books S

By the time they became first-line leaders, the ambitious amongst them dreamt of reaching the top. This book is a guide for such forward looking people!

Are the terms managers and leaders synonyms? There is no gender bias in my books. This time, I have used the masculine gender. I hasten to add that in my career spanning over thirty years, the best first-line leader with whom I have worked was a lady!


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The book has been written in a unique style the entire book is in the form of a conversation between a budding First-line Leader Vinod Kamat and his Mentor. The lessons which the Mentor gives are the take-home messages for the reader. Prologue to the book. We all know that in India won the Kargil war against Pakistan.

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The sacrifices of the jawans and officers set many a young heart on fire. One of them was Vinod Kamat, the only son of his parents. Vinod, who was then barely 13 years old, declared his intention to join the armed forces via the National Defence Academy route and serve the country. His mother was in a state of shock when she heard this. She spared no efforts to dissuade him from taking up this risky career. However Vinod was firm; nothing could shake his determination.

He studied hard for the entrance examinations and passed with flying colors. No sooner had he received a call for an interview than his mother went on a hunger strike to dissuade him from attending it.

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He scraped through B. And who would give him a decent job with this ' brilliant academic record '? His first job was as a shop-to-shop salesman selling medicated cough drops introduced by a well-known FMCG. Selling the stuff packed in polythene bags, he was accompanied by a cycle-rickshaw puller carrying the wares. A chance encounter with the regional manager of Capella Pharmaceuticals changed his destiny.


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While in the field and working at retail chemists, this gentleman spotted his talent and invited him to join Capella Pharmaceuticals as a medical representative; he was offered Ahmedabad as his headquarters. Vinod was delighted and accepted the offer. Capella Pharmaceuticals was a very fast growing organization which had acquired licenses to market some of the top brands of various MNCs. Vinod decided to excel in this company with an ambition to reach the top and become a CEO one day.

Unfortunately for Vinod, his district manager at Ahmedabad was a new incumbent. His behavior was more like that of a super-medical representative. Vinod could neither get any guidance from him nor learn anything from him. Day in and day out he bragged about his success stories as a medical representative. I converted a key opinion leader, Dr. Sharma, to our brand within three visits. Vinod realized the limitations of his immediate superior.

Capella Pharmaceuticals was growing rapidly and his growth prospects here appeared very bright.

His mother was in a state of shock when she heard this. She spared no efforts to dissuade him from taking up this risky career. However Vinod was firm; nothing could shake his determination. He studied hard for the entrance examinations and passed with flying colors. No sooner had he received a call for an interview than his mother went on a hunger strike to dissuade him from attending it. He scraped through B. And who would give him a decent job with this ' brilliant academic record '?

His first job was as a shop-to-shop salesman selling medicated cough drops introduced by a well-known FMCG. Selling the stuff packed in polythene bags, he was accompanied by a cycle-rickshaw puller carrying the wares.


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A chance encounter with the regional manager of Capella Pharmaceuticals changed his destiny. While in the field and working at retail chemists, this gentleman spotted his talent and invited him to join Capella Pharmaceuticals as a medical representative; he was offered Ahmedabad as his headquarters.

Vinod was delighted and accepted the offer. Capella Pharmaceuticals was a very fast growing organization which had acquired licenses to market some of the top brands of various MNCs. Vinod decided to excel in this company with an ambition to reach the top and become a CEO one day. Unfortunately for Vinod, his district manager at Ahmedabad was a new incumbent. His behavior was more like that of a super-medical representative. Vinod could neither get any guidance from him nor learn anything from him.

Day in and day out he bragged about his success stories as a medical representative.

Life and career

I converted a key opinion leader, Dr. Sharma, to our brand within three visits. Vinod realized the limitations of his immediate superior. Capella Pharmaceuticals was growing rapidly and his growth prospects here appeared very bright. We shall refer to him as Mentor with a capital M here. Mentor became his constant guide. Mentor taught him many things and the most important one was on his accountability as a medical representative. Some of the responsibilities can be shared even with your district manager, but accountability can never be shared".

Time and again Vinod continued to get guidance from Mentor.

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Despite having a weak superior, he worked on sharpening his skills. He worked very hard and displayed his leadership qualities during cycle meetings, new product launches and other developmental programs. He came into the limelight and within four years was called for an interview for the position of district manager, as the first-line leaders in Capella Pharma were designated.

After a grueling four hour interview he was selected and posted at Pune. Vinod went to share his success story with Mentor. Pareto's Principle is highly visible here", went on Mentor.